We pride ourselves on exceeding our customer's expectations in finding the best rates, service, and options for a home loan that's right for you. Whether you want the lowest rate possible, a large amount of guidance, or a more complex financing package, we realize you are unique and we'll work with you to form a loan that is exclusively for you.


About us


Rob Innerarity is a mortgage broker and owner of LoansDirect. Rob specializes in Residential Purchase and Refinance Mortgage Loans. Since founding LoansDirect in 2003, Rob has helped thousands of customers realize the dream of home ownership. Rob's primary areas of expertise include Conventional, Jumbo, FHA, VA, Debt Consolidation, Home Improvement and HARP Mortgage Loans.

Rob received his B.S. in Finance from California State University at Long Beach graduating in 1992.  Rob was licensed by the California Department of Real Estate in 1999.


Looking to improve your cash flow or consolidate your debt?  Our loan officers take the time to find the right loan solution for you.


Home Purchasing

Planning on buying a new home? Our loan officers can offer special financing and rates to help realize your dream home.